Sony Launches ‘Ready For PlayStation 5’ Bravia TV Campaign

Sony Launches ‘Ready For PlayStation 5’ Bravia TV Campaign The apparent lack of communication between Sony’s TV and PlayStation divisions over the years has been a source of constant mystery. Today, though, the two divisions have actually got their heads together to announce a joint initiative that identifies and promotes the TVs in Sony’s latest range that the brand considers are best placed to partner the upcoming PlayStation 5 console.To get more news about Sony news, you can visit shine news official website.

The two ranges Sony Interactive Entertainment and Sony’s TV division have picked out are the XH90 series (X900H in the US), and the ZH8 series (Z8H in the US). The XH90s are upper mid-range 4K models, while the Z8H models are Sony’s latest 8K sets.Why does Sony think these ranges in particular are such ideal partners for a PS5? For starters, both use full array LED lighting with local dimming to support punchy, contrast-rich gaming images. Both also support 4K at up to 120Hz (a frame rate that it’s been suggested the PS5 will be able to achieve). Both support Automatic Low Latency Mode switching (which puts the TV in its Game mode automatically when a gaming source is detected). The X900H/XH90 will support variable refresh rates (though it seems the Z8H/ZH8 may not). 

And both promise very low Game Mode response times - down to 7.2ms in 4K/120Hz mode on the X90H. Sony also points out in its Ready For PlayStation 5 announcement that the Bravia Game Mode TV feature allows users to wake both their TV and their PS5 console simultaneously using the new DualSense wireless controller, and seamlessly control their PS5 using the TV’s remote. The ZH8/Z8H and 55-inch+ XH90/X900H models also carry what Sony calls Acoustic Multi-Audio technology, which uses innovative sound-positioning tweeters to deliver sound effects that appear to be coming from exactly the correct place on the screen. I’ve heard this working on Sony’s XH9505/X950H TVs already, and can confirm that it adds an extra layer of immersion to the gaming experience. Sony suggests, too, that the ZH8/Z8H’s 8K resolution might come in handy for the PS5. 

Certainly some sort of 8K support for the console has been hinted at in the past, and is reiterated on the new web page Sony has set up to accompany its new Ready For PlayStation 5 initiative. Though it has to be said there’s been noticeably little 8K talk since Sony started showing off PS5 games. The footnotes to Sony’s Ready For PlayStation 5 press announcement point out that many of these gaming-friendly features are only going to become available on the XH90 (X900H) and ZH8 (Z8H) models following an as yet undated firmware update. Given the spotlight Sony has now placed on these sets, though, you’ve got to hope that this firmware update will have rolled out before the PS5 consoles launch. It’s also important to stress that many of the key PS5-friendly features Sony draws attention to in its new Ready for PlayStation 5 campaign are also available on other premium TVs from other brands. Though it’s easy to see how many PS5 buyers might be attracted to also buy one of Sony’s highlighted TVs if their current set doesn’t have what it takes to unlock all of the PS5’s potential features. Especially if Sony manages to do put together some sort of bundle deals.

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